More than 90 of first-time Prime subscribers come back for a second year.
Today about 50 of US households subscribe to Amazon Prime, a 99-a-year membership that includes free delivery and access to video and music streaming. .
That termthe flywheelhas a particular significance.
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Instacart chose Texas as a trial ground for its free Express promotion in part because cities there are already cash-flow positive, meaning they make money for the company.
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This is similar to how Prime works for Amazon, which has famously said its Prime members spend twice what other Amazon shoppers do each year.
All of Instacarts established markets that have been around for 18 months or moreabout 15 or 20 of its total 40make money today.
Instacart, which sends its shoppers to supermarkets to purchase and deliver a list of groceries, is betting that if it can get customers on board, theyll end up sticking around.The company last year suspended one-hour delivery in New York, repeatedly cut pay for its independent-contractor workforce, and slowed hiring after laying off 12 full-time recruiters. .Instacart has struggled in the past to make its model work.Make sure they meet the requirements of m promo codes prior to application.The m promo codes we present here can be applied to both online and in-store shopping.Mehta has big hopes for Instacart Express.